Reading blogs... aaagh
anyway, I was excited to come across this "condensed translation of the lecture notes presented by graphic designer Neville Brody and historian Stuart Ewen at the AIGA conference in San Antonio, September 1989"
here
In the beginning there was the Word. In the end there was Typography. Words contain the power to persuade .... .... It is not the words we use, but how we display them. The initial message of written communication is its type style. The choice of typeface, weight, size and position dictates the emotional response to any piece of information or disinformation. Typography commands our attention. It lays claim to Truth. It propels the word past the barrier of reason... massaging, tantalizing, or alarming the psyche.
The power of typography. I hope one day to get that across to my own students. Too often it is just decorative choice from the font menu.
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